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Search Engine Friendly Design & Usability If your site isn't spiderable, you'll never achieve high rankings. Post your questions and tips about creating sites that are spider-friendly, as well as user-friendly.

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Old 02-14-2008
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Default Search Engine Optimization: Site Structure and Popularity

In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refers only to the search engine optimization aspect or it broadens into many related components. Following are the method followed by SEO Services India companies; it is easy to describe what the most important levels of access Internet popularity are and how it can be achieved.
Site organization: Well, the site organization is always the first after choosing a domain name that comes up as a decision in the design process. Organizing of the structure is a basic of the level of importance web promotion means. It requires following of simple and comprehensive rules that have proven results. Home page is communication center of your site and it presumes availability of the basic structure and content implications. Good example of site navigation is PromotionWorld.com Promotion World: Free search engine submission and web site promotion site with well defined link structure and intersection navigation accessibility. List properly your basic content units, keeping the topic and title structure clear. Golden rule:" Simple is best" is totally applicable here and as you will see in the design. The navigation should be clear and to be applied to all the pages. Generally users before going to your site have Internet experience and their expectations will follow the impression from their previous visits to other web sites. A good example of site structure is the Microsoft's Microsoft Corporation design decision with areas clearly defined and structured by families and content destinations. To find out what your industry competitors do, you can perform a research by your main keywords in the search engines.
Design: Following the best examples will allow your site to perform better. If you are trying to change the design, you can set a survey question about the user experience within your site. Use the feedback to learn how your users feel the change and ask specific questions to reach to weak points of the new implementation. The design should keep the industry line and to be a step ahead with following the best examples. Developing of your own design concept is very important for your site success. Concept elements are: the small design elements in the headers, table formatting, and link and title styles. The images can be kept simple and used only where appropriate. The buttons can be replaced with table structure and links where over effect can be presented through style. This will allow you to achieve a double effect: site better indexing and positioning in the search engines and fast loading of the site pages. One of the best examples is the Sun's site design Sun Microsystems where the colors are used only to frame the content areas. The color choice should correspond to your industry sphere and keep the general site concept clear. Using too many effects can cause your users to abandon the site. The styling is also applicable to links and titles. The link font colors should be readable and corresponding to the basic methods of the successful internet marketing. Generally the best design structure is a step ahead to improving your web presence. Using this powerful means you can achieve better web visibility and user retention.
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